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Google Local Pack search results How do they work? Google considers many factors, as well as citation directories, when deciding whether to show your Denmark Phone Number List to people who have searched for the products or services you offer urest.co SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start.